I help teams focus, decide, and ship products that have a purpose

I’ve spent the last 10 years working across product design, product management, and user research; mostly in early-stage startups where things move fast and clarity is in short supply. I love the 0→1 phase: when the idea’s still rough, the path isn’t mapped out, and the team needs someone to help shape what’s next.

I’m someone with a lot of curiosity with the need to feel I’m building something that matters. I love solving problems, uncovering needs, and figuring things out piece by piece. There’s something deeply satisfying about that moment when, after lots of thinking, everything suddenly clicks into place and just works.